Holiday Viral Campaigns

Just today, two other viral marketing campaigns found their way into my inbox via a friend who resides in Montana. He’s always sending me funny stuff online, so I had to check them out.

The first is a romantic sleigh ride. A young couple, who appear to be in love, are enjoying a sleigh ride through the woods. They’re bundled up in winter clothing, cuddling close to keep warm. The girl tells her significant other how romantic she thinks the sleigh ride is. Of course, his ego has been boosted and he reveals another level of romanticism. He hands her a lit candle and she smiles. He tells her he has candle light and Bud Light. He reaches to the cooler at his feet and grabs two beers. Then, the horse pulling the sleigh lifts his tail and lets out a hugely powerful cloud of gas which ignites the girl. The guy sits up and asks if she smells barbeque. Of course, she’s torched.

WordPress doesn’t support the file type for the videos.  I’d be happy to e-mail this video — Just leave a comment 🙂

Bud Light really tapped into their target market with this advertisement. Anheuser-Busch makes a variety of beers, each targeted toward a specific group of people. For example, their Michelob Ultra is geared towards a more sophisticated drinker, while Bud Light is geared toward college kids. If you visit the websites designated for these beers, you’ll immediately get a visual to accompany my thoughts. As such, this Bud Light advertisement has two young love birds appearing to be in their 20’s. It’s the holiday season, hence the sleigh ride. It even ties into the Budweiser brand as it has horses (and Budweiser is famous for the Clydesdales).

It’s really impressive to see companies like Anheuser-Busch reaching their target market in a medium they are famous for using – the Internet. I would have never seen this if it weren’t for my friend in Montana sending it to me. Plus, it made me want an ice cold Bud Light with my boyfriend. The sleigh ride would be nice, too.

Anheuser-Busch really capitalized on this viral campaign. Perfect timing – perfect medium – easy message – funny – and shareable! Kudos, AB!

The second viral campaign I received featured two identical snow covered cars. A man walks outside with a briefcase, exerting a lot of effort to clean off his vehicle. He even scrapes the side mirrors! After an extensive clearing, he clicks the button on his remote entry to unlock his car. The viewer can then see that he cleaned off the wrong car – his was parked in front of the one he cleaned off. It then mentions a coffee offer.

Again, I’d love to share this video, but WordPress doesn’t support the file type.  Feel free to leave a comment and ask for this video, too!

These were both successful viral campaigns because they were circulating in their target audiences in a timely manner.  I wouldn’t have shared either of these with you if it weren’t the holiday season.  They simply wouldn’t have been relevant.

These viral campaigns remind me of Super Bowl commercials.  I can’t wait to see what the major corporations will come up with for this year’s Super Bowl.  I’m sure at least one company will use some sort of viral campaign with their million-dollar advertisements.  Any predictions as to who might?  Let me know!

Signing off,

Julie

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December 22, 2008. Tags: , , , , , , , . IMC.

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