The Benefits of a Website for your business

In the second week of class, utilizing the web for advertising was the central topic of discussion. I was especially interested in this as my mom owns three businesses and she is in the process of making websites for each of them.

One of my mom’s businesses is a gift shop called Just Right Gifts. She started the company from her hobby of creating crafts for our house. She sells a wide variety of items that make perfect gifts, including crocheted baby outfits, candles, sports paraphernalia, soaps, holiday decorations, and other crafts.

The other is a home health care business. She has a variety of services she offers for people needing assistance at home. Although the majority of her clients are elderly, she offers services for new mothers and patients recovering from surgery. This business is called Just Right Homecare.

Finally, my mom is a certified wedding planner. She recently completed a program through the International Institute of Weddings. I can remember mom planning weddings since I was a little girl. Now, it’s official. She’s committed to helping create the most memorable weddings on anyone’s budget.

There are endless benefits to having a business website; I’ve listed some of the most popular below.

  • Website offer cheaper and more flexible advertising options

With the unlimited space on the Internet, space is inexpensive. Your advertisement (website) can be accessible 24 hours a day, 7 days a week and content can be updated as frequently as necessary. Plus, Internet usage is huge. Millions of people have access to the Internet. According to Net Access Communication Systems, 45 million people used the World Wide Web in the three months before a survey in the United States and Canada.

  • Websites break through barriers

Websites break through geographical barriers. They’re accessible from just about every region of the world by any person with Internet access. They don’t open at a specific time or ever close.

  • Websites diversify revenue streams

A website is a form of media where anyone can acquire information. This media can be sold as advertising space to other businesses. Some businesses even feature a directory of complimentary services where users can search for information about businesses that will enhance the product or services sold by your business. My mom is a wedding planner and may list catering companies, floral companies, disc jockeys, and travel agents that she frequently works with on her directory listing. The listings are sold to other companies as a way to generate revenue.

  • Websites offer convenience

It’s so much easier for a person to look up information on the Internet for a product or service that they need rather than to get in the car, drive somewhere and look for it. Also, the potential customer can visit the website any time he or she pleases.

  • Websites add value and satisfaction

With the convenience and individualized customer service, you’re adding value to your offering and your customer experience climbs to a new level. Plus, it’s easy to add content that will entertain your “guests.” You can do this by featuring tips, advice or general interest content. These things help customers remember websites and companies!

  • Websites improve credibility

A website allows companies to communicate what they are about and why you should trust them. Lots of people use the Internet for pre-purchase information so that can determine if a particular company is offering incredible deals or trying to rip them off. Websites also allow for viral marketing. When visitors arrive at your website and have a positive experience, they’re going to tell their friends. Then, their friends will visit.

  • Websites allow affordable market research

Websites often have features like visitor polls, online surveys, or other ways for customers to provide feedback. You can track the statistics related to how many hits you have had on your website, too.

Well, there you have it — some of the basic benefits of a website.  Now, before you create your own, interact with me!

  • What benefits have you experienced since launching a website?
  • What are the downfalls of creating a company website?
  • What companies have created successful websites?
  • Why do you think they’re successful?
  • What companies haven’t done such a great job with their websites?
  • What don’t you like about them?

Signing off,

* Julie *

References:

  1. Eiledon Solutions. (2005 June 14). Benefits of Having a Website. Retrieved on November 9, 2008 from http://www.eiledon.co.za/webmarketing12-benefits-of-having-a-website.htm
  2. Global Nexchange Solutions. (2004). Website Benefits. Retrieved on November 9, 2008 from http://globalnexchange.com/web-design/website-benefits.htm
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November 18, 2008. Tags: , , , . IMC.

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